Emirates PR, a novel news website with an avant-garde approach to journalism was launched by Ashraf Ali, business leader and Executive Director of LuLu Group International and Dulquer Salmaan, a celebrated Indian actor at the 12th Asiavison Movie Awards at the Sharjah Cricket Stadium today. The launch was done in the presence of a star-studded line-up of actors from Hindi, Malayalam, and Tamil cinema and M.T Vasudevan Nair, inarguably one of the greatest Indian writers of the time. The actors in the audience included big names like Sanjay Dutt, Aditi Rao Hydari, Kunal Kapoor, Manju Warrior, Tovino Thomas, Vijay Sethupathi, Mamta Mohandas, Vineeth Sreenivasan and Suraj Venjarammoodu.
Ashraf Ali, who is a very prominent figure in GCC’s business sector took the stage along with Dulquer Salmaan to announce the launch of the news website and displayed its logo as a crowd of more than 10,000 cheered.
Deepika Padukone stole the show arriving later in the night and receiving the Global Icon of the Year award.
Emirates PR will bring a breath of fresh air to news reporting and will cover news from across UAE. The website will feature unheard stories from the region that would inspire the multitude of readers.