Eng. Hussain Lootah, director general of Dubai Municipality, informed that the Dubai Frame will be opened to the public next week. He added that the Dubai Frame will accept only a specific number of people at a time, and the tour will have to be pre-booked through an app and a website that will soon be launched.
“We are working with Etisalat to launch the website very soon. Through it, people can pre-book their tour,” he said.
People will have the option of buying a paper ticket or purchasing it online. The ticketing system will be inspired by ‘At The Top’ of Burj Khalifa experience, where people have to pre-book their tour that will accept a specific number of people at a time.
The tickets will cost only Dh50 for adults and Dh30 for children. Free tickets will be offered for children under three and people over 60.
Dubai Frame or “Berwaz Dubai” consists of two towers of 150m height that are connected by a 93m bridge at the top.
A look from the bridge observation deck gives a pretty clear view of the city from a high altitude.
The images and buildings of Shaikh Zayed Road, which symbolize the modern city of Dubai is conveyed through one side of the frame and the other side of the structure shows landmark areas of Deira, Umm Hurair, and Karama, which symbolize the old Dubai.
The concept takes the visitor on a journey through time, starting at the mezzanine level, where visitors enter into an immersive experience representing the history of the city.
Projections, mist effects, smells, and motion creates the amusive setting of the space. The Past Dubai Gallery embodies the idea of the project and tells the story of the evolution of the city and its past.
The second experience to which the visitors are invited is the Sky Deck level that represents the Present of Dubai.
Next comes the other side of the mezzanine level, where the visitor can see the Future Dubai Gallery. The concept of this gallery is to depict Dubai 50 years from now by creating a virtual metropolis through interactive projections and virtual reality technology. The visitors will exit the elevator onto the mezzanine floor to pass through a vortex tunnel with special lights and sound effects. The idea is to create an illusion of time travel through a warp vortex and arriving into the city 50 years ahead. This mesmerizing new experience is expected to attract more tourists to Dubai.