Emami launches Activ Charcoal in Face Wash for Men

Emami launches Activ Charcoal in Face Wash for Men

Fair and Handsome continues to invest and innovate in skin care for men. As part of a pursuit to offer the best skincare solutions, Fair and Handsome launched Charcoal Face Wash for Men. The latest product in a range of comprehensive skincare solutions from the brand is already popular, helping Fair and Handsome bolster their reputation as the leading manufacturer in the field according to AC/N data for UAE and Saudi Arabia.

“The Charcoal Face Wash is one of our most successful launches in recent times,” says Prashant Goenka, Director of Emami International. “The brand’s deep rooted learning and understanding of male skin and male lifestyle has helped Fair and Handsome come up with such an innovation. We identified Activ Charcoal, a breakthrough ingredient that removes impurities, detoxifies and gives clear skin. ”

Deep cleansing and daily detoxification is a necessity for men, thanks to their bustling lifestyle. Charcoal Face Wash instantly removes the impurities and toxins deeply embedded in the pores of the skin, delivering the clear skin through instant brightening, instant deep cleansing and instant clarification.